We might be grown up, but we think like kids.

We lead by example, own our mistakes, act with integrity, display humility, embrace our passion and have fun!

Helen creates the vision

Helen Baker - Founder & CEO

I’m passionate about helping kids find their purpose.  I was adopted at a young age into an Australian family and grew up in Gippsland, Victoria. My birth mother was dying at the time of giving me up for adoption, two of my eight siblings had already died from malnutrition and my father was a cane worker and couldn’t afford to keep me.


My life could’ve been very different had I stayed in that orphanage as a baby. There’s rarely a day when I don’t wake up and think how grateful I am for the opportunities I’ve had growing up in Australia.


My gratitude, pride, positivity and passion for life is what drives me to be a role model for my own three daughters and my yearning to give other kids the same opportunities. I’m a Board Director at a not-for-profit organisation Adopt Change,  a Member of the Board of Advisors for Digital Management Consulting firm, Komosion and I'm a member of the Australian Institute of Company Directors.


Formerly in senior management at Deloitte in a Lead Client Service Director and Strategic Account Advisory position, I possess over 20 years’ experience in legal and professional services including owning and operating a legal recruitment company for over 10 years.


I’m a mother of three incredible girls and love playing the piano, listening to podcasts and running, my most significant running challenge being the Great Wall of China Marathon. I've just registered for the New York Marathon!

Jade is our pathfinder

Jade Moffat - Social Responsibility Advisor

I've been a passionate pathfinder in education for twenty years, starting as a high school teacher in Copenhagen, followed by London and Melbourne. I've held education leadership roles working in and with all levels of government in Australia as well as kicking goals for literacy in my role with Melbourne Football Club. 


I have since brought my passion for education to the corporate sector, leading future of work initiatives in Corporate Responsibility at National Australia Bank, and most recently, in my role as Corporate Social Responsibility Lead at IBM A/NZ. 


I hold a BA (Anthropology), Grad. Dip Education and I'm currently completing a MBA. I live in Bayside Melbourne with my husband and two young sons.

Selina sets the strategy

Selina Sawaya - Chief Marketing Officer

After practising as a commercial lawyer for 10 years, I found my passion in marketing and have been a marketing, communications and business development professional for the past 8 years.


I worked in Dubai for an international law firm and was responsible for developing and implementing successful marketing events strategies for the firm in the Middle East and North Africa regions.


I thrive on developing and implementing ideas and strategies and I’m passionate about contributing to a greater cause and making a difference in the community.

Lisa manages chaos with grace

Lisa Carter - Senior Events Manager

I’m an enthusiastic and highly driven Events Manager with several years’ experience in the events and hospitality industry.  


I thrive under pressure and I’m highly adaptable which assists me greatly in events management.  My experience is varied and I have loved working at wineries, function centres and corporate organisations.  

I’m basically an all-rounder, who can fit in anywhere!


I have a positive outlook on life and in my spare time I love to cook, spend time with my family and furry friends as well as long walks on the beach and cruising in my kayak.

Julia brings the colour & fun

Julia Chau - Chief Creative Officer

With over 15 years of experience in design working with agencies and brands across London, Hong Kong, Adelaide and Melbourne, I now run a design studio solely aimed at providing branding and design development for businesses and organisations which are aiming to do better for the world and its people.


I am passionate about giving back to the community with the experience I’ve gained thus far and aiming to make a difference whether big or small.