"Rejection is really just Redirection."
Sarah began her working life as a mergers and acquisitions lawyer at a leading international law firm. While she enjoyed several years building strong professional foundations, she found it increasingly challenging to reconcile the all-consuming corporate lifestyle with her personal passions for health, wellbeing, creativity and adventure. In pursuit of balance, Sarah and her partner started Matcha Maiden, closing a gap they discovered in the health food market for matcha green tea powder. Matcha is now one of the world's premier health food trends and Matcha Maiden is leading the way with a very bright (green) future ahead.
Sarah quickly hung up the suits and heels to step into the business full time and, in 2016, the matcha mission developed into a physical venue and internationally acclaimed plant-based eatery, Matcha Mylkbar. Sarah also started an award-winning podcast, Seize the Yay, which investigates the difference between success and happiness, the importance of cultivating "joy" and showcases the down to earth, human side of her diverse and esteemed guests. In 2020, Sarah and her husband successfully exited their matcha businesses to embark on the next chapter of yay. Sarah is now an author, speaker and television host encouraging others to seize their yay everyday.